Privacy Policy

Legal

Privacy Policy

Last updated: August 2026

Little Tide is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and your rights under the New Zealand Privacy Act 2020.

1. Information we collect

When you place an order or interact with our store, we may collect:

  • Name, email address, phone number, and delivery address
  • Payment information (processed securely by Shopify — we do not store your card details)
  • Order history and purchase details
  • Communications you send us (e.g. enquiries via email or our contact form)
  • Email address if you sign up to our waitlist or newsletter
  • Browsing behaviour on our website (via cookies — see Section 5)

2. How we use your information

We use your personal information to:

  • Process and fulfil your orders and send shipping confirmations
  • Respond to your enquiries and provide customer support
  • Send you emails you've opted into (new arrivals, restocks, promotions)
  • Improve our website and understand how customers shop with us
  • Meet our legal and accounting obligations

We will never sell or share your personal information with third parties for their own marketing purposes.

3. Who we share your information with

We may share your information with trusted third-party service providers who help us run our business, including:

  • Shopify — our e-commerce platform (stores and processes your order data)
  • NZ Post / courier providers — to deliver your order
  • Email marketing platforms — if you have opted in to receive emails from us
  • Payment processors — to securely process your payment

All third parties are required to handle your data in accordance with applicable privacy laws.

4. How long we keep your data

We retain your order and account information for as long as necessary to fulfil our legal and business obligations (typically 7 years for financial records under NZ law). If you unsubscribe from our emails, we will remove you from our mailing list promptly. You can request deletion of your personal data at any time by contacting us.

5. Cookies

Our website uses cookies — small files stored on your device — to help the site function, remember your cart, and understand how visitors use our store. By continuing to use our website, you consent to our use of cookies. You can disable cookies in your browser settings, though this may affect some site functionality.

6. Your Rights

You have the right to access, update, or request the deletion of the personal information we hold about you. If you'd like to do so, or have any questions about your privacy, please contact us at hello@littletide.co.nz.